Bachelor of Design
Design has assumed paramount importance because of increasing customer expectations, depleting resources, cut-throat competition, and fast-changing technology. Spanning across a wide range of applications from healthcare to mobility design, from application development to knowledge management, from communication to lifestyle and from agriculture to space, design aims at improving human life and driving businesses. This vast expanse of design has opened up a plethora of career opportunities for designers such as design researcher, entrepreneur, interaction designer, product designer, UX researcher, Interface designer, modeller and many more. Therefore, this exciting new domain has lured huge investments from entrepreneurs, companies and nations.
In 2005, a group called The Design Council studied 63 portfolios of companies that traded on the FTSE (Financial Times Stock Exchange) over the course of a decade. What they discovered was that the companies that put an emphasis on design did way better than the ones that didn’t - they outperformed the FTSE 100 index by 200% in fact. Check out the graph below that shows just much better the companies that put an emphasis on design (Red line) do when up against the top businesses on the FTSE (Blue line).
“Graph courtesy of Eglinski, Check out the performance of design-alert businesses (Red) against businesses that aren’t design-conscious (Yellow) and the FTSE 100 (Blue)”