Bachelor of Design

Overview:

Design has assumed paramount importance because of increasing customer expectations, depleting resources, cut-throat competition, and fast-changing technology. Spanning across a wide range of applications from healthcare to mobility design, from application development to knowledge management, from communication to lifestyle and from agriculture to space, design aims at improving human life and driving businesses. This vast expanse of design has opened up a plethora of career opportunities for designers such as design researcher, entrepreneur, interaction designer, product designer, UX researcher, Interface designer, modeller and many more. Therefore, this exciting new domain has lured huge investments from entrepreneurs, companies and nations.

In 2005, a group called The Design Council studied 63 portfolios of companies that traded on the FTSE (Financial Times Stock Exchange) over the course of a decade. What they discovered was that the companies that put an emphasis on design did way better than the ones that didn’t - they outperformed the FTSE 100 index by 200% in fact. Check out the graph below that shows just much better the companies that put an emphasis on design (Red line) do when up against the top businesses on the FTSE (Blue line).


“Graph courtesy of Eglinski, Check out the performance of design-alert businesses (Red) against businesses that aren’t design-conscious (Yellow) and the FTSE 100 (Blue)”


dsu

 

  • Campus 1: Dayananda Sagar University
  • Devarakaggalahalli, Harohalli,
    Kanakapura Road, Ramanagara Dt.,
    Bengaluru – 562 112
    E-mail: admissions@dsu.edu.in

  • Campus 2: Dayananda Sagar University
  • Innovation Campus,
    Administrative & Main Admission office,
    Kudlu Gate, Hosur Road,
    Bengaluru - 560 068
    Admissions Helpline: 080 49092924 / 25
    E-mail: admissions@dsu.edu.in | dsat@dsu.edu.in
  • Office of Registrar: 080 4909 2910 / 11
    Office of Dean (School of Engineering): +91 80 4909 2986 / 32 / 33
    Dean - MBA: 080 4909 2931
    Research Cell: 080 4909 2912 / +91 97390 17462

  • DSU City Admissions Office:
  • Gate 2, 6th Floor, University Building,
    Dental Block, Kumaraswamy Layout,
    Bengaluru - 560111
    Admissions Helpline: 080 46461800
  • E-mail: dsat@dsu.edu.in / enquiry@dsu.edu.in / admissions@dsu.edu.in