K ANIL BABAR
Mr. Anil Babar, is an assistant professor in School of Commerce and Management, Dayananda Sagar University. He completed his graduate B.E. (Computer Science and Engineering) in college affiliated to Anna University and post graduate MBA (Marketing and Operations) in SRM University, Kattankulathur. As an additional qualification, he has done his Diploma in Yoga. He has submitted his doctoral thesis to VIT, Vellore. He has four years of teaching cum research experience. He has published research articles in peer reviewed journals like Scopus, ABDC (Australian Business and Deans’ Council), ProQuest, and EBSCO host journals. He has also presented his research papers in more than 15 national and international conferences and attended workshops related to SPSS, Process Macro, and SEM (Structural Equation Modelling) using SmartPLS and AMOS. He is keen interested in exploring research areas like CRM, social media, and consumer behaviour.