YOUR GATEWAY TO A TOP MEDIA CAREER

ADMISSIONS OPEN 2026-27

B.A.JMC

Assured Scholarship for Merit Students

About
Dayananda sagar university

Dayananda Sagar Institutions founded in the 60's by a visionary, Late Sri. R. Dayananda Sagar (Barrister-at-Law) committed to take knowledge to the people, transforms today’s students into responsible citizens and professional leaders of tomorrow. Dayananda Sagar University created by an Act of the Karnataka State in 2014, built on this adorable legacy and inspired by its own milestones, meeting the needs of quality higher education in this part of the world. Dayananda Sagar University (DSU) is one of the top buoyant centers of transformative education, technological breakthroughs, and multidisciplinary research across engineering, law, management and media. Being a young, proactive, and leading university, DSU is breaking new ground and introducing some of the most advanced and innovative technologies in pedagogy with the goal of fostering the enduring skills and dispositions that the students will need for this new world.


About CJMC

CJMC was the first media department in the country in 2016 to make a foray into digital media offering full courses in online journalism and digital communication,including training in social media marketing. It aimed to produce a vibrant group of young and modern mass media professionals, by blending theory and practice and inculcating a keen sense of social responsibility by promoting universal human values, and infuse new media skills in students, that will enable them to pursue cutting-edge opportunities in an era of media convergence.

About
The Programme

Our 3-year BA-JMC programme exposes you to 8 different career pathways: Journalism, Video Production, Advertising & Marketing Communications, Social Media Marketing, Media Research, English Literature, Psychology and Theatre. After receiving basic training in all critical modules over the first two years, you will choose 1 of the 3 specialisations and major in that area. A two-month-long internship at the end of the 3rd year – which we will help you find – could actually see you getting job offers! The 4th year will help you round off your theoretical and practical skills with Honours and Research Honours options.


Admissions Eligibility

Applicants must have passed 10+2, A Level, IB, American 12th grade, or an equivalent qualification. Students from all streams, including Arts, Science, and Commerce, are eligible, provided they fulfill the passing requirements.

HONOURS & INSTITUTIONAL ACHIEVEMENTS

Honoured for Excellence in Media, Journalism & Mass Communication Education

WINNER — 2024

Best Media & Mass Communication Institute under Career-Focused Learning Experience category

WINNER — 2025

Outstanding Institute in Journalism & Mass Communication by Digital India Rising

CHANAKYA AWARD — 2025

Institutional Excellence Award by Public Relations Council of India

ELECTIVE / SPECIALISATIONS

DIGITAL JOURNALISM

Tell impactful stories for the digital age — learn reporting, editing, multimedia storytelling and content production across web, mobile and streaming platforms.

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MARKETING COMMUNICATION

Create powerful brand stories and campaigns — develop skills in digital marketing, advertising, PR, consumer engagement and integrated communication strategy.

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VIDEOGRAPHY & FILMMAKING

Bring stories to life through visuals and sound — learn scripting, cinematography, shooting, editing and film production for cinema, OTT and social platforms.

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MEDIA ENTREPRENEURSHIP

Build and lead digital media ventures — gain skills in content startups, brand creation, monetization strategies and scalable creator-driven businesses.

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THE CJMC ADVANTAGE

CJMC designs its own syllabus, enabling it to respond to changing needs of the communication
industry and society
 

CJMC’s programmes are delivered by seasoned industry professionals who continue to offer consultancy to media practitioners and leading media companies.

Students are provided with opportunities to undertake internships in leading media organizations. Students have been able to publish significant media works in newspapers and journals.

Why CJMC at DSU


  • Student-centric flexible approach, allowing students to explore their strengths
  • Open culture that encourages debates, discussion and freedom with responsibility
  • Vast and well-placed alumni network with regular alumni interactions
  • Learning is experiential, personalized and intensive, with seamless blend of theory and structured practical work
  • Course structure offers Liberal Arts subjects as electives
  • Syllabus is aligned with NEP and changing industry needs
  • Senior faculty are seasoned media professionals and industry consultants
  • Assured summer internship/placement assistance/higher studies guidance
  • Regular immersive interdisciplinary workshops with industry practitioners
  • Value-added skill development certificate courses
  • Professional student memberships with industry associations like PRCAI/PRCI
  • Only media college in India to participate in the annual ‘Global Communications Project and Symposium’ with 13 global universities
  • Only media college to offer Theatre as an integral component of the course
  • Air-conditioned classrooms with AV facility
  • State of the art studio/media lab
  • Last, but not the least, the legacy of the founder, Shri Dayananda Sagar, who was a noted journalist

Placement Highlights

Real outcomes that reflect industry readiness

7 Lakhs

Highest CTC

4.25 Lakhs

Average CTC

100%

Internship

40%

Opted Placement

40%

Opted Higher Studies

20%

Opted Freelancing

Eminent Alumni


Saanya Iyer

Actress and Model

Saanya Iyer, also known as Sainya Iyer, is a well-known actress and model in Kannada entertainment industry. She hails from a family with deep roots in the arts—her mother, Deepa Iyer, is an actress, and her father, Sudesh K. Rao, is a director. Saanya pursued BA-JMC at Dayananda Sagar University, building a solid foundation for her career. She began as a child actor, gaining recognition for her role in the serial Putta Gowri Maduve (2012) and has since appeared in shows and films like Mukha Putta and Vimukhti.


Vasuki Vaibhav

Composer and Singer

Vasuki Vaibhav is a composer and singer, music director and actor in Kannada films. He became recognised after appearing in Rama Rama Re. He was the second runner-up of Big Boss Kannada Season 7. He has also worked in acclaimed Kannada film, Sarkari Hiriya Prathamika Shaale, has worked as music director of several films. He also writes lyrics.






Amrutha Uppar

Actress

Amrutha Uppar is a talented Kannada actress known for her dynamic journey across television, music, and films. Hailing from Ballari, she holds a Journalism & Mass Communication degree from DSU's College of Journalism & Mass Communication (CJMC). Starting as a host and reality show participant, Amrutha transitioned to notable roles in TV series like Gowri Purada Gayaligalu and Bhagyalakshmi. Her film career includes Kathru Karma Kriya and Elakunni, showcasing her versatility. A state-level trained classical singer and dancer, she continues to excel in diverse artistic endeavors

Awards & Achievements


Veechika, a DSU CJMC graduate, shines by participating in ABC's prestigious Women in News and Sports (WINS) Initiative in Delhi.



Vennela G S, an alumna from the 2018 batch, has achieved an outstanding milestone by ranking 7th out of 663 students in the MSc Business with Marketing program at the renowned University of Warwick, consistently ranked among the top 100 universities globally.

Kartikeya Chaturvedi , a DSU CJMC student represented CJMC in the G20 Summit held by Prasar Bharati and Akashvani, held in collaboration with CHRIST UNIVERSITY, Bengaluru.


Diya Sharma from CJMC earned a medal for her stellar EMCEE performance at the International Conference on Quality Education 2024 at DSU's Harohalli Campus.


CJMC students attended the PRCAI Dialogues at Bangalore's Museum of Art and Photography on Nov 26, featuring a gallery tour and a chat with MAP founder Abhishek Poddar, Manipal Foundation CEO Harinarayan Sharma, and moderator Nidhi Agarwal.

DSU AWARDS & ACCOLADES

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WHAT OUR STUDENTS SAYS

The course offers interesting options that help students broaden their horizons and thanks to the faculty members, I could do my internship in a reputed media house.

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Amullya

CJMC provided me with an internship at The New Indian Express, ND. I also got a job offer from them and I look forward to joining them!

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Zaid

Being given a chance to work at one of India's most respected business news networks, CNBC-TV18 was a great opportunity. I'd like to thank the faculty for this.

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Sahana

Interning with Aaj Tak, New Delhi, was a wonderful experience for me. CJMC provides a wholesome atmosphere for a good career in media.

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Taha

Choosing a focussed programme over triple majors helped me during my internship at The New Indian Express.


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Thrupthi

CJMC has been the best thing that has happened to me. It has made me more confident about myself and has made me love Journalism!

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Himadyuthi

I love CJMC because it allows me to question and voice my opinions while having fun!


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Veechika

College of Journalism and Mass Communication

DSU City Campus Innovation Campus Main Admission & Administrative office, Kudlu Gate, Hosur Main Road, Bengaluru - 560114, Karnataka, India

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