Program Architecture

about mba

At the Dayananda Sagar University, the MBA program offers a student the option of choosing academic specializations' as a Major and a Minor. The first year of study involves the introduction and study of core and foundation courses, leading to the study of major and minor specializations' in the second year of the program. The Major program of study has five courses and twenty credits while the minor has three courses and twelve credits of study.

Minor programs equip students with multiple skills and broader knowledge, beyond what their major disciplines may provide. The objective of a minor is to provide a depth of understanding and expertise to an area outside of, or complementary to, a student's major. This depth and expertise must be sufficient to enable the student to appreciate the complexities and issues that are central to the minor and to perform at a level sufficient to solve realistic problems and/or to make a contribution to the field. Seven minors are available. Students will not be offered a minor in the same field as his major. Students intending to pursue a minor are to indicate their intention and when they have fulfilled the minor requirements, they are to file for the award of the minor. The award of minor will be reflected in a graduate's transcript and degree certificate along with the major.

A student will also need to complete Audit courses. Making learning very exciting is the possibility of a student earning credits for self-paced learning, choosing from an array of brilliant courses from around the world. The program of study provides the student with an opportunity to intern at a large organization and ends with a capstone project setting the student up for a brilliant career.

The emphasis of the MBA program is on student learning and industry relevance.


  • Sem 1 - Accounting for Managers - (4 Credits)
  • The course ‘Accounting for Managers’ aims at introducing basic concepts of accounting and problem solving. The course deals with introductory topics such as journal, ledger, profit and loss account, balance sheet, and cash flow statements. Application of basic concepts in management situations is done with the help of topics like operating costing, decision making, and budgeting and variance analysis.

  • Sem 1 - Marketing Management - (3 Credits)
  • This course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. Marketing Management is the core of an operating business. Every organization, be it national or international, requires a marketing team that could popularize the brand through activities, including promotions, advertisements, sales, media and entertainment. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Marketing Management course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Scope for Marketing Management is ever-expanding global phenomenon given that marketing itself is a vast field. After the completion of this course, students can be placed as management trainees or executives or managers in reputed companies across industries, including FMCG, retail, tourism, banking, hospitality, media, advertising and market research.

  • Sem 1 - Human Resource Management - (3 Credits)
  • Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation’s industry structure, external environment as well as its internal strengths and weaknesses. This course is designed to provide students with a foundational understanding of the history and development of Organisational Behaviour (OB) theories and concepts. The body of knowledge focuses on how the attributes and behaviours of individuals and groups influence the culture, design, ethics, learning and structure of an organisation. The applied focus of the course is to facilitate experiential learning of contemporary approaches to conflict resolution, communication, decision making, leadership, motivation, negotiation, power and politics within a team environment.

  • Sem 1 - Organization Behaviour - (3 Credits)
  • Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation’s industry structure, external environment as well as its internal strengths and weaknesses. This course is designed to provide students with a foundational understanding of the history and development of Organisational Behaviour (OB) theories and concepts. The body of knowledge focuses on how the attributes and behaviours of individuals and groups influence the culture, design, ethics, learning and structure of an organisation. The applied focus of the course is to facilitate experiential learning of contemporary approaches to conflict resolution, communication, decision making, leadership, motivation, negotiation, power and politics within a team environment.

  • Sem 1 - Information Systems - (3 Credits)
  • Since information technology tools and solutions are essential requirement to run modern enterprises, it is imperative for every manager/entrepreneur to be aware of the landscape of information technology and solutions and their role in businesses. This course intends to equip managers with an understanding of information technology systems to make informed decisions on matters related to this area. This course provides an overview of information technology systems from the supply demand side - the key elements like software development, tools, different ingredients of IT systems , functional information system, how to develop information system.

  • Sem 1 - Statistics for Managers - (2 Credits)
  • This course provides students with basic statistical concepts and analytical tools, and the opportunity to apply them to analyze real-world business and economic data. Main topics include descriptive statistics, probability & probability distributions, sampling distributions and methods, confidence interval estimation, hypothesis testing, estimation theory and basics of exponential polynomial differentiations and integrations. Students will learn how to perform basic analysis with statistical software in the lab sessions.

  • Sem 1 - Business Economics & Policy - (3 Credits)
  • Economics is the foundation of business and public policy. This course gives an overview of theories and concepts in Microeconomics such as scarcity, demand and supply, elasticity, market structures and pricing. The subject equips the students with the art of decision making based on economic principles. Macroeconomics focuses on how the external factors affect a firm’s operations and the need for managers to understand the dynamics of the ever changing economic environment.

  • Sem 1 - Business Communication - 1 - (2 Credits)
  • Businesses and their management have become a crucial part of the corporate society using English as the primary or source language. Communication in business without the use of appropriate tools is another major grey area. While the abilities are expected, there is no formal training on the subject and we acquire these skills as part of growing up. Experience has it that most senior executives in the corporate world end up being poor communicators for the lack of synergy between their thoughts, tools of trade and their methods of applying the skill. Insignificant looking errors can mar major deals.

  • Sem 2 - Financial Management - (4 Credits)
  • The course helps students learn the basic concepts of finance such as time value of money, cost of capital, risk and return, sources of finance, capital budgeting, capital structure, working capital management and dividend policy. Financial management is an important tool for decision making.

  • Sem 2 - Operations Management - (4 Credits)
  • While customers are the reasons of existence of business, Operations management is the heart of business irrespective of size, scale and nature. How effectively and efficiently organizations deploy their resources (Man, Machine, Methods, Measures, etc.) to meet customer expectations every day and every instance determine the success of the business. How effectively the resources are deployed is the essential ingredient of OM. While tools and techniques are critical elements for OM, so are concepts and principles. This course equips managers and entrepreneurs with the emerging tools and techniques of operations management such as MRP, JIT etc. along with a foundational knowledge of concepts and principles of operations management cutting across different businesses such as manufacturing and services.

  • Sem 2 - International Business - (3 Credits)
  • This course will be instrumental to develop both the core business management knowledge and a more specialist, specific understanding of international markets. It will provide a comprehensive business management knowledge, which helps building a fundamental skills base and an understanding of how businesses operate. As well as professional management practice – from understanding the environment with geopolitics and international relations class, from accounting and trade finance to global marketing, from supply chain management to international business ethics . This course presents basic issues such as theories of international business, exchange rates, managing diversity and the impact of social values and cultural differences, economic variables in international decision-making, corporate-government relations, asset management, marketing and production in the international company are introduced.

  • Sem 2 - Corporate Governance & Business Law - (3 Credits)
  • The course is designed to increase the depth of students understanding of corporate governance issues in international economy. The course puts a strong emphasis on the relationship between theoretical concepts and real corporation and its board of directors, management, shareholders, and other stakeholders. This course discusses the two main aspects of internal and external forms of corporate governance. Students will learn the relationships between managers, employees, and the owners of a firm as well as the system of laws, regulations, and market forces that ensure a fair and transparent organization. This course also provides theoretical and practical knowledge in business law. Students will develop an understanding of and an ability to analyse a wide range of legal problems that arise in business. The course is of direct relevance to a broad range of roles in the private, commercial and governmental sectors, where legal literacy and skills are increasingly important. Corporate governance deals with the complex set of relationships between them

  • Sem 2 - Essentials of Entrepreneurship - (3 Credits)
  • This course is designed to enable the students to analyse the business environment to recognise the business opportunity and generation of business ideas and also to imbibe the concept and spirit of entrepreneurship. At the end of this course the students will be able to seek the business opportunities around them, do the self-analysis, apply the elements of entrepreneurship in their real life and develop a feasible business plan and develop knowledge to start the venture and also come out an entrepreneurial mind-set to meet the real environmental challenges.

  • Sem 2 - Business Communication - 2 - (2 Credits)
  • In Business Communication II a student will learn and excel in Writing, Graphic Design, and Successful Presentation, and will hone written, visual, and verbal business presentation skills. Students will learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In a final short Project, they will develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase their communication skills

  • Sem 2 - Business Research Methods - (3 Credits)
  • Research helps in establishing facts, analyzing information, and reaching new conclusions. The three key activities that a research involves are searching for, reviewing, and evaluating information. The course research methods offer students the opportunity to learn the various aspects of the research process, framing useful research questions, research design, data collection, analysis, interpretation and report writing. A student develops research orientation thereby making managerial decision making process a scientific process.

  • Sem 2 - Introduction to Business Analytics - (4 Credits)
  • This course builds a solid foundation in analytics by covering industry standard tools and techniques through a practical industry oriented curriculum. By the end of this program the candidates have a deep understanding of statistical techniques critical to data analysis and they are able to apply the models using real time data to drive business impact.

  • Sem 3 - Strategic Management - (3 Credits)
  • Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation’s industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation’s success in its industry. This course, therefore, focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation’s competitive advantage, its sustainability and in contributing to society. The COVID-19 pandemic is a case in point where organizations need to strategize in a world that is witnessing sharp changes in the environment causing disruption in many areas which include, supply chains, work force and marketing plans.

  • Financial Management
    • FM - Commercial Banking (Financial Statement Analysis) - (4 Credits)
    • This course helps the students for a career in banking industry. The students will understand the nuances of bank management. The course will provide an understanding of conceptual, strategic and operational issues in the management of commercial banks. Topics covered include banking history and regulation, credit analysis, asset and liability management, risk management and loan policy. Current trends such as consolidation and on-line banking are also discussed giving a student a comprehensive view of functioning of banks.

    • FM - Mergers, Acquisitions & Restructuring - (4 Credits)
    • An understanding of mergers and acquisitions as a discipline is increasingly important in modern business. In this course, a student gets an overview of the major aspects of the mergers and acquisitions (M&A) industry. He will learn the concepts, theories and the fundamentals of M&A transactions and strategies.

    • FM - Security Analysis & Portfolio Management - (4 Credits)
    • The course provides the conceptual foundation for investment analysis in securities. A student will develop competency in fundamental analysis and valuation. It focuses on concepts and techniques that underlie the construction and management of modern investment portfolios, emphasizing objectives, strategies and risk-return trade-offs that are appropriate for different types of investors. The course helps a student develop an investment attitude and prepares him for careers in the areas of finance and investment.

    • FM - Financial Derivatives - (4 Credits)
    • This course provides comprehensive knowledge to the three major classes of derivative instruments--options, forwards and futures, and swaps. The course will give sufficient interest to students to consider this as a career.

    • FM - International Financial Management - (4 Credits)
    • International financial management discusses subjects related to monetary interactions of two or more countries. Topics such as exchange rates of currencies, monetary systems and foreign exchange risk are deliberated upon. This course provides the conceptual framework of how financial decisions are taken in an MNC.

  • Human Resource Management
    • HRM - Employee Relations & Labour Laws - (4 Credits)
    • This course entails a study of the concepts, processes and frameworks of Employee and/or Industrial Relations. The objective of Employee or Industrial Relations is to promote and maintain peace and harmony at work by fostering productive relationships between employers and employees within a legal framework that ensures individual legal rights and provides for mediation of potential disputes.

      Labour law also known as employment law is the body of laws, administrative rulings, and precedents which address the legal rights of, and restrictions on, working people and their organizations. Labour Law aims to counteract the inequality of power between employers and employees. This course is aimed at ensuring that students are well equipped with a thorough knowledge of the principles of Labour Law as well as an ability to apply the law in practice.Collective labour law relates to the tripartite relationship between employee, employer and union.

      Individual labour law concerns employees' rights at work and through the contract for work.

    • HRM - Performance Management & Compensation Management - (4 Credits)
    • This course entails a study of the concepts, processes and interventions associated with the management of performance in the organization which is an important part of Human Resource Management. Performance Management (PM) is one of the key processes that, when effectively carried out, helps employees know that their contributions are recognized and acknowledged. Performance management is an ongoing process of communication between a supervisor and an employee that occurs throughout the year, in support of accomplishing the strategic objectives of the organization. This course will consist of the key concepts, principles, processes and practices associated with Performance Management which will help management take suitable decisions. Additionally, the course develops in students an understanding of performance, the constituents and dynamics, organisational relevance and implications, benefits to the organisation, teams and the individual; and builds a competence in handling a wide range of performance management issues.

    • HRM - Hiring & Psychometric Assessment - (4 Credits)
    • The most important job of a manager is to hire great people―yet, one-third of all outside hires do not meet expectations. A company's success rate in hiring new employees can increase significantly by following best practices crafted by experts. This course takes proven ideas and packages them into a hiring program that can be implemented. Staffing has turned strategic over the last few years as organizations battle immense odds to gain competitive advantage. In a global world with Multi-National Corporations proliferating and reaching out geographically the war for talent has turned further critical.

      Organizations have realized that one of the most important activities undertaken by a manager – line or staff, is recruitment and selection. The cost of erroneous staffing can be huge both in terms of lawsuits arising from negligent hiring to loss in productivity. Ignorant of their staffing needs, most companies treat hiring top-level executives as an emergency. That leaves them little choice. One study found that nearly a quarter of the time, the executive selected was the only candidate considered. Far too few companies conduct reference checks; far too many rely on gut reactions when judging qualifications and cultural fit. Hardly anyone considers whether candidates will be good team players.

      The course takes the student through a journey of staffing methodology that reflects the science behind the process of selection the most competent available resources at optimal costs. New age methodologies of staffing through social media are dealt with to give the student a bird’s eye view of current best practices in staffing which also includes the creation and use of a Staffing Scorecard, a customized HR Information System and Competency based staffing.

      The course also takes the student through the science and art of psychometric testing and assessment.

      What began as an exercise in selection to the armed forces prior to World War 2 is now a major theme in industrial hiring practice.

      Employers use pre-employment testing as part of the recruitment and selection process. These tests are believed to offer greater objectivity, reliability, and validity than interviews. Graduate employers often use them to select candidates with the right mix of skills and personal qualities. The objective of this part of the course is to provide an introduction to the theory and practice of psychometric assessment in recruitment. This includes an introduction to the theory underlying psychometric assessment; The construct of a test and its validity & reliability; the interpretation of psychometric testing; an overview of the psychometric tests available for given requirements, and practice in using these tests.

    • HRM - Strategic HR & Change Management - (4 Credits)
    • Leading companies manage their human capital as strategically as their financial capital—and bring their human resources leaders into the strategic decision-making process. This course prepares you to apply your human capital insights to discussions with C-suite executives on strategic opportunities and direction, performance improvement, and competitive threats. The course aims to move beyond talent management to engage fully in every aspect of senior leadership discussion. As you analyze the core business challenges and opportunities that arise in typical executive committee meetings, you will improve your ability to build and implement strategic initiatives that empower your organization to compete, grow, and thrive.This course deals with the ways in which strategic thinking can be applied to Human Resource Management in organisations. It aims to provide students with opportunities to synthesise managerial strategy issues with HRM processes, in a considered and reflective manner. Strategic Human Resource Management (SHRM) considers questions such as: What does it mean to be a HR professional? How can we integrate HR concerns into organisational decisions and strategies? How can strategic thinking underpin HRM activities? The course focuses on the way strategies can be formed and enacted in organisations, and on the internal and external environmental contexts from which human resource strategies emerge. It also deals with a range of contemporary issues in human resource management, and aims to introduce strategic human resource management as a new way of thinking about organisations and their stakeholders.

    • HRM - International HRM & Cross Cultural Management - (4 Credits)
    • International Human Resource Management & Cross-Cultural Managementis a subject of great importance and critical need in a world that is rapidly globalizing and connecting. Creation of virtual teams are more the norm than the exception today, while Multi -National Corporations still deploy expatriates the world over at rising costs.

      While MNC’s have been able to attend to various issues due to their deep pockets, concerns such as terrorism and epidemics that have seen a recent genesis trouble line and staff managers, posing impediments in deploying an organizations best resources where strategically required. The course will take the student through a voyage of learning from the perspective of a Multi-National Corporation and address major HR issues like staffing, compensation and performance management in an International context. The expatriate plays an important role in the functioning of an MNC and the course deals with aspects like training the expatriate and locating as well as repatriating an expatriate after completion of a foreign assignment. In the global economy, having a workforce that is fluent in the ways of the world is a competitive necessity. That's why more and more companies are sending more and more professionals abroad. But international assignments don't come cheap: on average, expatriates cost a company two to three times what they would cost in equivalent positions back home. Most companies, however, get anaemic returns on their expat investments. Also, an alarming number of assignments fail in one way or another--some expats return home early, others finish but don't perform as well as expected, and many leave their companies within a year of repatriation.

      The course will also deal with Cross Cultural issues that a connected world face, where the need for diversity is understood but rarely addressed. Issues arising out of differences in religion, ethnicity, value systems and ethics affect the work place and team dynamics.

      This course also focuses on the challenges and opportunities associated with organizational management and business strategy in the global environment where understanding national cultures and their effect on organizations play a vital role in terms of leadership and communication styles.

      The world and organizations are buffeted by local issues that have international implications like terrorism, spread of epidemics and complexity in labour laws.

      The course will address these issues in brief.

  • Supply Chain Management
    • SCM - Sales And Operations Planning - (4 Credits)
    • For complex supply chains, effective planning and performance metrics are critical for success. Making decisions about one aspect of the business without considering the impact on other areas leads to conflicting objectives and wasted resources. Sales and operations planning (S&OP) is the answer to achieving the functional integration needed to make the right decisions and achieve the desired results. S&OP, or sales & operations planning, is a regular integrated business management process that empowers leadership to focus on key supply chain drivers, including sales, marketing, demand management, production, inventory management, and new product introduction. A successful S&OP process integrates financial, marketing and operational planning to create strategic plans covering all aspects of the business. This course covers all these aspects.

    • SCM - Inventory & Warehouse Management - (4 Credits)
    • Procurement of ready material plays a great role in the efficient functioning of a supply chain for any company. While it may appear simplistic in nature, there are a fair number of complexities and challenges involved in carrying out procurement in time without overshooting budgets. The course covers the procedural aspects of procurement at a tactical level as well as strategic sourcing, vendor selection included in Strategic Relationship Management.

      As in all supply chain systems today, use of software and tools is essential. The exercises in this course and assignments will be rooted in software tools used in the industry for SRM & Procurement.

      Vendor performance and review are critical for a company to make/alter sourcing decisions and the course will cover this aspect as well.

      Managing inventory effectively is key to the success of a manufacturing or sales/distribution organization. The cost of holding inventory is challenging to manage if the availability of materials is ensured at all times. This course covers the commonly used methodology for optimizing inventory levels.

    • SCM - Factory Planning, Scheduling & Transportation Management - (4 Credits)
    • The course is designed to provide students an understanding of manufacturing planning and execution at scale. The complexity of planning the production of a mix of products within a given time horizon with limited machines and labour resources is a daunting task. Modern software systems provide these capabilities. The course will help students appreciate these complexities, use excel based planning to gain a hands-on understanding of plan an entire factory and re-plan based on changes in requirements. Students will learn to use industry standard software tools for planning and scheduling of daily operations on individual machines. Students will understand various methods of load balancing, capacity utilization and planning orders under constraints and resolving conflicting scenarios to meet delivery commitments.

      Transportation management and planning is an important function in supply chain management in order to meet delivery commitments on time and optimize transportation costs. Complex supply chains benefit from the use of optimization software tools to achieve these objectives. The course will provide hands on experience to these tools. The execution aspects of transportation such as freight bill, packaging and various modes of transportation will be covered in the course.

    • SCM - Demand Management - (4 Credits)
    • This course is intended to enable students to understand the standard industry practices used in Demand Management. The course covers another very critical aspect of demand management, i.e., demand forecasting techniques and the mathematics behind them. Traditional methods of forecasting are covered including times series, Holt-Winter’s method. Qualitative aspects of forecasting such as impact of macro factors are covered.

      Sales organizations in companies use a standard process along with mathematical techniques to effectively manage demand. This process is collaborative and will be covered in the course.

      E-commerce emergence and its impact on forecasting techniques is covered in the course. Students will learn current trends in forecasting methods including the use of Artificial Intelligence techniques such as Machine Learning, NLP to augment statistical methods.

    • SCM - SCM for Business Impact - (4 Credits)
    • Efficient supply chain management can lead to impact on key business success parameters: profitability, customer satisfaction and revenue. As a result, Supply Chain Management is key not only for operational completeness but adds tangible value to any business. In order to achieve this, it is important to set appropriate KRAs and identify the right metrics, collect data and analyze the performance of the company on these parameters. This course will provide students an understanding of common metrics that are used in assessing the performance of a supply chain and tools used to analyze the data. Presentation of the right data, dashboard creation, measurement of performance and analytics at the correct level in the organization is covered in the course.

  • Marketing Management
    • MM - Modern Marketing Management - (4 Credits)
    • This course is aimed at to increasing the ability of students to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans. Course topics include market-oriented strategic planning, marketing research and information systems, buyer behaviour, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications, including advertising, public relations, Internet marketing, social media, and sales promotions. Through a combination of interactive discussions, cases, practical examples, individual assignments, and a group project, the course applies marketing topics to consumer and business-to-business products, services, and non-profit organizations. Students gain significant experience in communicating and defending their marketing recommendations and building on the ideas of others.

    • MM - Rural Marketing Management - (4 Credits)
    • Rural Marketing introduces students to the challenges and the opportunities of Rural Markets through exploring various issues that face these markets. There are three such challenges that needs to be understood in order to devise functional as well as overall business strategies. The first of these is the challenge of reach – markets in rural India are small and scattered, making them inaccessible, unviable, or both. The next challenge is to ensure that consumers are aware of and want your brand. Large parts of rural India remain media-dark, and low literacy rates and the poor infrastructure are a limiting factor.

      Economic and technological progress is making it easier to communicate with a rural audience. The challenge is to communicate the right message – to engage with and understand rural consumers, their shopping and consumption behavior, and to develop communication that connects with them. The third and by far the biggest challenge in rural marketing is that of influence. Across product categories, rural penetration and awareness remain low. Often, marketers need to build not just their brands but also the entire category. And the need is not just to reach or communicate but to actually influence consumption and buying behaviour. Hence this course provides ample clarity and deep insight into rural marketing which is essential for students interested to choose their career in rural or agro related marketing activities.

    • MM - Digital Marketing - (4 Credits)
    • The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing.

      The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.

    • MM - Advertising & Integrated Marketing Communications - (4 Credits)
    • Advertising is considered as one of the Glamorous activity in the present market scenario. Consumer has to decide which product to buy and which product to refuse. The importance of consumer is increasing as initially they were only concerned for purchasing but now they are concerned with information which can be provided through Advertisement.. Advertising professionals are responsible for increasing the market presence of companies, non-profits organisations and agencies. The basic concept of IMC is the coordination of an organization’s customer touch points to inform, persuade, remind customers and impact their attitude, perception, behavior with the brand, service or organization. Key tools available to the integrated process are advertising, sales promotion, personal selling, customer service, direct marketing, packaging, sponsorship and public relations.

    • MM - Global Marketing & Distribution Management - (4 Credits)
    • This course is primarily intended to imbibe knowledge and expertise in international business activities as many students would wish to realize their future career roles as professionals, managers, or entrepreneurs involved in some aspect of global marketing. The purpose of this course is to provide a pragmatic perspective on global marketing, with particular attention paid to the marketing strategy adjustments and modifications that organizations must consider in extending their activities to the world marketplace. Central to the course is the requirement that each student actively explore and construct a viable and original marketing plan for a product or service entering a developed country’s market. The course discusses the unique environmental aspects of “going global,” looks at the elements of international marketing strategy, and includes an overview of the increasing role of e-marketing in the global marketplace.

      Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies- large and small-because most sell output to and secure supplies from foreign countries. Many companies also compete against products and services that come from abroad. Thus most managers, regardless of industry or company size, need to approach their operating strategies, from a global perspective. In view of the above, this course provides a fresh, up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market. Moreover, the course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases.

  • Information Technology & Systems
    • IT & S - Enterprise IT Systems & Applications I (ERP, CRM, ETL, BI) - (4 Credits)
    • For the modern businesses operating in a competitive economy, the key requirements to succeed are operational efficiency, customer focus, agility, employee retention, financial prudence etc. Creative adoption of information technology tools and solutions is an essential ingredient to achieve the above elements .For managers / entrepreneurs a deep knowledge of information technology systems and solutions in terms of the tools available, technology trends, the key features, how to use these tools effectively, how to automate the business processes using these tools, how to use the right tools for the organization, etc. are extremely important to be effective in their role. This course intends to enhance the skill of managers/entrepreneurs in this regard.

    • IT & S - Enterprise IT Systems & Applications II - (4 Credits)
    • Successful business and governmental organizations must focus on managing and optimizing their key business processes. Many large and mid-sized organizations are focussing on accomplishing this goal through the installation of various functional business systems. These broad and complex applications now form the transaction backbone of many organizations in the private, Governmental and non- Governmental sectors. With that background, this course provides a technical overview of information systems such as HR, Finance, Service and Ticket Management Systems and their impact on organizations

    • IT & S - Program & Project Management, Customer Service Management - (4 Credits)
    • While it is well understood that information technology systems are backbone of modern enterprises, how to effectively deploy these IT solutions is generally overlooked area. The key elements of an exercise to deploy these IT solutions are centeredaround aligning the solution with the business needs, effective project management, synchronizing Project management activity with the complexities of software development, Process redesign, etc. This course prepares the managers/entrepreneurs to be the key players in deployment of IT solutions in businesses.

    • IT & S - Innovation And Product Management - (4 Credits)
    • This course is intended to enable students to understand how software products are conceptualised, designed, brought to market and scaled. The role of innovation in new product development is critical and there are informal and formal practices that are prevalent in the industry to approach innovation. Innovation in start-ups follows a different path vs an established corporation. This course teaches the basics of ideation, innovation, product development and productization.

      The course also teaches basics of intellectual property protection: legal means available and legal means compared with other more viable approaches.

    • IT & S - Artificial Intelligence, Business Analytics And RPA - (4 Credits)
    • This course is intended to enable students to understand the basics of Artificial Intelligence, Business Analytics and Robotic Process Automation. All the three areas are important in the industry today and deliver great business impact. The course covers fundamental techniques in AI and business applications for industry users. Similarly, Business Analytics fundamentals are covered from a user perspective with minimal theory and popular tools are used to provide a practical understanding.

      Robotic Process Automation is delivering efficiencies for businesses today through the use of technology. The course covers the basics of the approach in RPA followed by usage of standard tools.

  • Business Analytics
    • BA - Data Warehousing, Data Collection & Big Data - (4 Credits)
    • This course teaches how to evaluate business needs and design a data warehouse. This course covers data architecture skills that are increasingly critical across a broad range of technology fields. Students will learn the basics of structured data modelling, gain practical SQL experience, and develop an in-depth understanding of data warehouse design and data manipulation. Students will work with large data sets in a data warehouse environment to create dashboards and Visual Analytics. Students will learn the use of a BI tool.

    • BA - Overview of Business Analytics for Decision Making - (4 Credits)
    • This course covers Business Analytics and its’ importance in assimilating any business situation in terms of understanding what happened & why, the causative factors, understanding of trends and where they would lead the business and also charting a course for future action. Effective decision making is essential in any area of management. This course makes the students understand how business performances, problem situations are analysed, how forecasts are made, and decisions related to future are taken. The course familiarizes the students with the use of various tools and techniques such that they learn to apply them to business problems. The reality is that Analytics is used across several specialised verticals and all the functions in any organisation. The list is endless. However, it’s important to mention that it is used in Accounting, Finance, Economics/Government, Human Resources, Marketing & Sales, Operations Management, Sports & Gaming, Agriculture, Forestry, Biodiversity, Environment & Ecology, Health care…... No matter what you do in life, if you have to do it well and be recognized decision sciences are the key. Gaining mastery is the outcome of knowledge and skill acquired through practice in using the best practices. In this course students will be challenged difficult situations and also discuss real world cases all around us whether we have recognized or not. Silently analytics has come to be part of our life. We need to get aware and work towards understanding various aspects of analytics.

    • BA - Data Visualization using Tableau - (4 Credits)
    • In this course, students will learn basics of Visualization principles. How to convert data into powerful visualizations leading to actionable insights.
      Tableau is a Business Intelligence tool for visually analysing the data. Users can create and distribute an interactive and shareable dashboard, which depict the trends, variations, and density of the data in the form of graphs and charts. Tableau can connect to files, relational and Big Data sources to acquire and process data. The software allows data blending and real-time collaboration, which makes it very unique. It is used by businesses, academic researchers, and many government organizations for visual data analysis. It is also positioned as a leader Business Intelligence and Analytics Platform in Gartner Magic Quadrant.

      Pre Requisites

      • Tableau Public Software
    • BA - Predictive Analytics Using R - (4 Credits)
    • In this course, students will learn basics of machine learning using R programming. They will get a perspective on:

      • Where Machine Learning fits into Analytics landscape
      • Types of Machine Learning algorithms
      • Data Science process from data collection till model evaluation

      Course will be hands on using R and R Studio and mini projects will be implemented for each algorithm type

    • BA - Descriptive Statistics & EDA using Python - (4 Credits)
    • The programming requirements of data science demands a very versatile yet flexible language which is simple to write the code but can handle highly complex mathematical processing. Python is most suited for such requirements as it has already established itself both as a language for general computing as well as scientific computing. Moreover it is being continuously upgraded in form of new addition to its plethora of libraries aimed at different programming requirements.

      Course prerequisites

      • This is a hands-on practical course. Lab computers must have Anaconda (Python IDE) installation with Jupyter Notebook and working internet connection
      • Students are not expected to have previous programming knowledge but they must be willing to learn and practice beyond classroom sessions
  • Artificial Intelligence (AI - From 2021 onw)
    • AI - Data Science Fundamentals - (4 Credits)
    • This course builds a solid foundation in analytics by covering industry standard tools and techniques through a practical industry oriented curriculum. By the end of this program the candidates have a deep understanding of statistical techniques critical to data analysis and they are able to apply the models using real time data to drive business impact.

    • AI - AI Basics: Machine Learning, Deep Learning, NLP, Rl - (4 Credits)
    • In this course, students will learn basics of deep learning. They will get a perspective on:

      • Where Deep Learning fits into Artificial Intelligence landscape
      • Types of Deep Learning algorithms
      • Deep Learning Platforms and Libraries

      Course will be hands on using Python and mini projects will be implemented for each algorithm type.

    • AI - Python Programming & Pytorch - (4 Credits)
    • In this course, students will learn basics of machine learning using Python programming. They will get a perspective on:

      • Where Machine Learning fits into Analytics landscape
      • Types of Machine Learning algorithms
      • Data Science process from data collection till model evaluation

      Course will be hands on Jupyter Notebook (Anaconda) and mini projects will be implemented for each algorithm type.

    • AI - Managing AI Projects & Trends In AI - (4 Credits)
    • There is hardly any industry operative in the world today that is oblivious to the high revenue and value offering potential that artificial intelligence comes packed with. A declarative fact that is evident from the promising AI technology trends for 2020 and later. This quick adoption, while on one hand has come with a lot of benefits for both businesses and end-users, it is on the other hand is on a very native stage. Meaning, businesses are yet to find concrete use cases and return effectiveness. This nascency and benefit combination has given birth to a number of queries around how to manage your AI projects.
      Seeing how complexity lies at the very centre of the AI project management solutions, it is important to understand the intricacies of managing AI projects. In this course, students will learn about AI project management and the steps we follow to successfully build a Proof of Value (POV) to AI solution & services.

    • Industry Applications Of Artificial Intelligence - (4 Credits)
    • Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. Artificial Intelligence is changing the way decisions are being made in the world today. This course is intended to enable students to understand a critical aspect of AI, i.e., industry applications and scenarios and use cases. The course covers this very critical aspect of AI, i.e., use cases of AI in a variety of industries such as Sales and Marketing, Retail Manufacturing, Healthcare, Education to name a few.

  • Entrepreneurship
    • Ent - Entrepreneurship & Innovation - (4 Credits)
    • This course is designed to enable the students to analyse the business environment to recognise the business opportunity and generation of business ideas and also to imbibe the concept and spirit of entrepreneurship. At the end of this course the students will be able to do the self-analysis, apply the elements of entrepreneurship in their real life and develop a feasible business plan and develop knowledge to start the venture.

    • Ent - Business Plan Development - (4 Credits)
    • To enable students to understand the importance and various components of a business plan and lead them through a step by step process of developing , preparing and presenting a comprehensive and effective business plan. After completing this course the students will be able to develop a business plan and write an executive summary, identify the target market and competition, develop an exit plan and address the business and strategic aspects of internet business activities, as well as give a structure to outline the technology needs when planning an ‘E – Business’ or adding an internet component to their business.

    • Ent - Entrepreneurial Finance - (4 Credits)
    • This course enables the student to build their skill and knowledge in entrepreneurial finance by recognizing and valuing the opportunity, various sources of finance, venture capital, various financing techniques and strategic partnering. At the end of this course they would be able to learn the financial management practices and were able to find the various sources of financial capital and the related investment process.

    • Ent - New Venture Creation - (4 Credits)
    • This course enables the students to understand and appreciate the benefits and risk associated with the new venture creation and learns how to create different forms of new ventures by overcoming various risks involved in the existing environment. At the end of this course the students will be able to understand the process of planning, financing, leading, managing and evaluating the new venture.

    • Ent - Social Entrepreneurship - (4 Credits)
    • This course prepares the students for innovatively approaching public needs with a combination of entrepreneurial practices and social purposes with the vision of developing social enterprises. This course also provides a working knowledge of the concepts, opportunities and challenges of social entrepreneurship. At the end of this course the students will be able to identify the contemporary issues in management of social sector and also to create the social enterprises through collaborative learning with social enterprises.

  • Creativity & Innovation
  • The closer you get to the top of organisations, the starker the importance of creativity and innovation. Equally, spend any time with an entrepreneur and quickly they will promote the importance of creativity and innovation too. For this reason, if you are, or plan to be either an entrepreneur or manager, having a clear and articulate understanding for these concepts will give you tremendous advantage. This course will do more than reinforce the vague notions of innovation and creativity as buzzwords but will instead give you a powerful toolkit for both understanding these terms and practically being able to more reliably harness them in organisations and personal projects. We embody these concepts too, and the course itself is fun and memorable, utilising a range of guest speakers, modern materials and on campus exploration.

  • Excel & Powerpoint Basics
  • Microsoft Excel and PowerPoint are the industry-standard spreadsheet and presentation applications. Introduction to both Microsoft Excel and PowerPoint teaches students the key techniques to familiarize and do regular work by helping them how to turn organized data into useful information and quickly make spreadsheets and presentations.

  • Design Thinking
  • The word “design” has traditionally been used to describe the visual aesthetics of objects such as consumer products, architecture, and fashion. Over time, the discipline of design expanded to include not only the shaping of things but also the ways that people interact with systems, services, and organizations. In 2008, Tim Brown, CEO of IDEO, a Silicon Valley design firm famous for designing the first computer mouse for Apple, wrote an article for the Harvard Business Review (re-)introducing into the lexicon a further expansion of the design discipline—what he called “design thinking” [“reintroducing” since a book called Design Thinking, written by a Harvard urban planning professor, was published in 1987…there is rarely anything truly new under the sun!]. Design Thinking is a problem-solving methodology especially well-suited for investigating ill-defined problems. It uses methods derived from the discipline of design to match people’s needs with what is feasible and what a viable organizational strategy can convert into customer/stakeholder value in a financially sustainable way.

    It was initially proposed as a way for corporations to more quickly, creatively, and effectively develop new offerings but has since been further adapted to address issues in the public and social sectors as well.

  • Leadership & Business Ethics
  • The heart of this course is the repeated coaching and real-time feedback the students will receive on their leadership activities from their peers and the instructor. Encourages students to think about the nature of what they will study over the whole Program. It also encourages them to explore and develop personal skills central to leadership. By exploring self-awareness, and developing a personal leadership philosophy, students will be well placed to broaden their understanding of other individuals and social groups at work. Theoretically, the first three units focus on understanding seminal and contemporary leadership theories and principles, their impact on practice, and managing change. This course widens the discussion further by considering Ethical, Socially Responsible and Sustainable Leadership with an Indian Ethos. It gives not only understanding of main theoretical concepts, but also developing skills of identification and analysis of ethical dilemmas using case studies from Indian and US MNCs.

  • Corporate Governance & Enterprise Risk Management
  • Governance, regulatory and compliance continues to be a complex business challenge. As new laws and regulations are introduced, their requirements challenge boards to greater levels of transparency, objectivity, and professionalism. Increased accountability and potential exposure to liability means directors need to ensure that corporate governance standards are adhered to and robust compliance management systems are in place. Effective corporate governance encompasses board relations, internal control system, risk management, compliance management and internal audit. Risk appetite should serve as a guidepost in the strategic planning process, providing direction as to the amount of risk the organization is willing to take on which in turn will guide how ambitious the organization should be in setting its goals for growth and returns. The responsibility for developing risk appetite falls on management; however, it is essential that the board concur with the risk appetite. While it is easy to agree in concept that having an objective statement of risk appetite around key business risks would improve both strategic planning and execution, most organizations have not actually adopted a risk appetite. Like many aspects of effective enterprise risk management, there is no one right way or “cookie cutter” approach to developing a risk appetite. It should be tailored to the organization and described in a way that will be useful in planning and execution. The important thing is to get started sketching out what the organization would and would not be willing to do in the pursuit of value.

  • Successful Negotiation: Essential Strategies & Skills (University of Michigan) - (1 Credit)
  • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled & Persuasive Negotiator (Yale) - (2 Credits)
  • Leadership & Emotional Intelligence (ISB) - (1 Credit)
  • Creative Problem Solving (University of Minnesota) - (1 Credit)
  • Introduction to Sustainability (University of Illinois) - (2 Credits)
  • English for Effective Business Speaking (The Hong Kong University of Science & Technology) - (2 Credits)
  • Managing the Company of the Future (University of London) - (1 Credit)
  • Foundations of Everyday Leadership (University of Illinois) - (1 Credit)
  • Business English: Networking (University of Washington) - (1 Credit)
  • Inspiring & Motivating Individuals (University of Michigan) - (1 Credit)
  • Becoming a changemaker: Introduction to Social Innovation (University of Capetown) - (2 Credits)
  • Agile Meets Design Thinking (University of Virginia) - (1 Credit)
  • Introduction to User Experience Design (Georgia Tech) - (1 Credit)
  • Introduction to Machine Learning (Duke University) - (2 Credits)
  • Data Visualization & Communication with Tableau (Duke University) - (2 Credits)
  • Influencing People (University of Michigan) - (1 Credit)
  • Successful Career Development (University System of Georgia) - (2 Credits)
  • Inspiring Leadership through Emotional Intelligence (Case Western Reserve) - (1 Credit)
  • International Leadership & Organizational Behavior (University of Bocconi) - (1 Credit)
  • Innovation Management (Erasmus University) - (1 Credit)
  • Successful Presentation (University of Colorado) - (2 Credits)
  • Econometrics: Methods & Applications (Erasmus University) - (4 Credits)
  • Internet of Things: How did we get here? (University of California - SD) - (2 Credits)
  • Leadership in 21st Century Organizations (University of Copenhagen) - (2 Credits)
  • Design-Led Strategy: Design thinking for business strategy & entrepreneurship (University of Sydney) - (2 Credits)
  • Research Proposal: Initiating Research (UC Davis) - (1 Credit)
  • Speak English Professionally: In-Person, Online & On the Phone (Georgia Tech) - (2 Credits)
  • AI For Everyone (Deeplearning.ai) - (1 Credit)
  • Financial Markets (Yale) - (2 Credits)
  • Marketing Analytics (University of Virginia) - (1 Credit)
  • Introduction to Data Analysis Using Excel (Rice University) - (2 Credits)
  • Supply Chain Analytics (Rutgers University) - (1 Credit)
  • Emotions: A Philosophical Introduction (University of Barcelona) - (1 Credit)
  • Marketing analytics: Know your customers (MACQUARIE University) - (2 Credits)
  • Inventory Analytics (Rutgers University) - (1 Credit)
  • Excel Skills for Business: Essentials (MACQUARIE University) - (2 Credits)
  • Entrepreneurship Strategy from ideation to Exit (HEC Paris ) - (2 Credits)
  • How to start your own Business (Michigan State University ) - (2 Credits)
  • How to Finance & Grow your Startup without VC (University of London ) - (2 Credits)
  • Innovation through Design - Think, Make, Break Repeat (The University of Sydney ) - (2 Credits)
  • How to validate your startup Idea (The University of New South Wales ) - (2 Credits)
  • Introduction to Psychology (Yale ) - (1 Credit)
  • Financial Engineering & Risk Management Part I & II (Columbia University ) - (3 Credits)
  • Organizational Analysis (Stanford University ) - (3 Credits)
  • Bitcoin & Cryptocurrency Technologies (Princeton University) - (2 Credits)
  • Data Visualization with Tableau Project (UC, Davis) - (2 Credits)
  • Organizational Leadership Specialization (Northwestern University) - (6 Credits)
  • Strategic Business Analytics Specialization (IESSECon) - (6 Credits)
  • How to Start Your Own Business Specialization (Michigan State University) - (6 Credits)
  • Blockchain Revolution in Financial Services Specialization (INSEAD) - (6 Credits)
  • Project Management Principles & Practices Specialization (University of California - Irvine) - (6 Credits)
  • Strategic Management & Innovation Specialization (University of Copenhagen) - (6 Credits)
  • Human Resource Management: HR for People Managers Specialization (University of Minnesota) - (6 Credits)
  • Supply Chain Management Specialization (Rutgers; The State University of New Jersey) - (6 Credits)
  • Digital Marketing Specialization ( University of Illinois (UC)) - (6 Credits)
  • The Strategy of Content Marketing (University of California, Davis) - (6 Credits)
  • Investment & Portfolio Management Specialization (Rice University) - (6 Credits)
  • Business Technology Management Specialization (Indian School of Business) - (6 Credits)
  • Data Analysis & Presentation Skills: the PwC Approach Specialization (Price Water House Cooper) - (6 Credits)
  • Advanced Business Analytics (University of Colorado) - (6 Credits)
  • Marketing Strategy Specialization (IE Business School) - (6 Credits)
  • Digital Product Management Specialization (University of Virginia) - (6 Credits)
  • AI Foundations for Everyone Specialization (IBM) - (6 Credits)
  • Business & Financial Modelling (University of Pennsylvania) - (2 Credits)
  • Global financial markets & instruments (Rice university) - (2 Credits)
  • Biases & portfolio selection (Rice university) - (2 Credits)
  • Underst&ing financial markets (University of Geneva) - (2 Credits)
  • Introduction to Spreadsheets & Models (University of Pennsylvania) - (2 Credits)
  • Financial Engineering & Risk Management (Columbia University) - (2 Credits)
  • Economics of Money & Banking (Columbia University) - (2 Credits)
  • Private Equity & Venture Capital (Bocconi University, Italy) - (2 Credits)
dsu

 

The Main Campus:

  • Campus 1: Dayananda Sagar University
  • 6th Floor, Dental Block, Shavige Malleshwara Hills, Kumaraswamy layout,
    Bangalore-560 111, India.
  • Schools at Campus 1:
    School of Commerce & Management Studies (B.Com - ACCA,CMA,CA | BBA, BBA - BFSI),
    Basic & Applied Sciences (B.Sc. | M.Sc),
  • Health Sciences (Physiotherapy - BPT | MPT | Pharmacy - B.Pharm, Pharma.D, M.Pharma | Nursing - B.Sc., PB B.Sc. | M.Sc.),
    Arts & Humanities(BA (Hons.) in Journalism) .
  • Office of Admissions: +91 80 4646 1800

  • Campus 3: Dayananda Sagar University
  • Innovation Campus, Hosur Main Road, Kudlu Gate, Bangalore-560 114, Karnataka, India.
  • Schools at Campus 3:
    School of Engineering (B.Tech. | M.Tech.| BCA),
    Department of MBA ( MBA )
  • Office of Registrar: +91 80 4909 2910 / 11
    Office of Dean (School of Engineering): +91 80 4909 2986 / 32 / 33
    Dean - MBA: +91 80 4909 2931
    Research Cell: +91 80 4909 2912 / +91 97390 17462
    Office of Admissions: +91 80 4909 2924 / 25
    Fax : +91 80 4220 1997
  • E-mail: [email protected] / [email protected] / [email protected]