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4DMBM' 2021

School of Commerce and Management Studies & PGDM organizes virtual International Conference on “Digital and Data Driven Decision Making for Business & Management” (4DMBM-2021) on 17th & 18th February, 2021.

About Conference:

As pointed out by Honorable Prime Minister Shri. Narendra Modi at the Karnataka's flagship annual technology event, “Bengaluru Tech Summit, 2020" Technology is the prime reason for Indian schemes to have gone beyond files and have impacted the lives of Indians at great speed and vast scale. The aim of this conference “Digital & Data Driven Decision Making for Business & Management” tries to understand the dynamics and digital transformaon that has taken place around the world by focusing on the themes of comprehensive technological changes in the Digital Technology, Machine Learning, Arficial Intelligence and Data Analycs centric culture that helps in understanding the new business models. The need for technology enabled learning approach does not only give the first mover advantage but is the best mover advantage. The dynamics and agility in the business environment has evolved influencing both the micro and macro factors in business operaons. The focus of business has shied towards creave thinking, novel ideas and innovaon. Data driven culture and decision making in business & management helps in understanding how to deliver aconable insights and rewire our culture for an AI-augmented future. 4DMBM - 2021 aims to bring out this context which is being experienced by businesses these days and also tries to bring out the technology enabled pracces in all sectors of business and management that is needed to reach greater heights.

17-02-2021 to 18-02-2021

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Dr. Roohi Kursheed Khan.S
Assistant Professor

Prof. Sushmaa
Assistant Professor

Student Coordinators:
Mr. Uday Kumar: 7022979120
Ms. Shivatharshini: 8277607135



  • B.Com Integrated with ACCA
  • B.Com Integrated with CMA
  • B.Com Integrated with CA
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  • BBA (Regular)
  • BBA (BFSI)
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  • Master of Business Administration (MBA)
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Alumni - Farewell BBA, MBA



Dayananda Sagar University with its legacy of over more than five decades of imparting higher education on par with global standards in various disciplines offers undergraduate and post graduate programs in commerce and management.

The School provides a rich learning environment with world class infrastructure together with top class faculty team..

Faculty Development Program



  • Campus 1: Dayananda Sagar University
  • Devarakaggalahalli, Harohalli,
    Kanakapura Road, Ramanagara Dt.,
    Bengaluru – 562 112

  • Campus 2: Dayananda Sagar University
  • Innovation Campus,
    Administrative & Main Admission office,
    Kudlu Gate, Hosur Road,
    Bengaluru - 560 068
    Admissions Helpline: +91 80 49092924 / 25
    E-mail: |
  • Office of Registrar: +91 80 4909 2910 / 11
    Office of Dean (School of Engineering): +91 80 4909 2986 / 32 / 33
    Dean - MBA: +91 80 4909 2931
    Research Cell: +91 80 4909 2912 / +91 97390 17462

  • DSU City Admissions Office:
  • Gate 2, 6th Floor, University Building,
    Dental Block, Kumaraswamy Layout,
    Bengaluru - 560111
    Admissions Helpline: +91 80 46461800
  • E-mail: / /