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4DMBM' 2021

School of Commerce and Management Studies & PGDM organizes virtual International Conference on “Digital and Data Driven Decision Making for Business & Management” (4DMBM-2021) on 17th & 18th February, 2021.

About Conference:

As pointed out by Honorable Prime Minister Shri. Narendra Modi at the Karnataka's flagship annual technology event, “Bengaluru Tech Summit, 2020" Technology is the prime reason for Indian schemes to have gone beyond files and have impacted the lives of Indians at great speed and vast scale. The aim of this conference “Digital & Data Driven Decision Making for Business & Management” tries to understand the dynamics and digital transformaon that has taken place around the world by focusing on the themes of comprehensive technological changes in the Digital Technology, Machine Learning, Arficial Intelligence and Data Analycs centric culture that helps in understanding the new business models. The need for technology enabled learning approach does not only give the first mover advantage but is the best mover advantage. The dynamics and agility in the business environment has evolved influencing both the micro and macro factors in business operaons. The focus of business has shied towards creave thinking, novel ideas and innovaon. Data driven culture and decision making in business & management helps in understanding how to deliver aconable insights and rewire our culture for an AI-augmented future. 4DMBM - 2021 aims to bring out this context which is being experienced by businesses these days and also tries to bring out the technology enabled pracces in all sectors of business and management that is needed to reach greater heights.