sasirekha

Dr.K.SASIREKHA

Assistant Professor

Dr.K.Sasirekha has Bachelor of Science degree in BioChemistry from Bharathiar University, Coimbatore and Bachelor of Education in Physical Science from Thiruvalluvar university, Vellore.She earned her Masters in MBA from University of Madras.She pursued her Doctorate Phd in (Management) Specialization in Marketing and branding from Vellore Institute of Technology (VIT University ),Vellore.She Expertise in branding especially in “Private label brands”.

She has 3 years of Industrial experience as Business development executive in ICICI Bank ltd and 4 years of Research experience as Teaching cum Research associate (TRA) in VIT University, Vellore.She worked as a Assistant professor in School of Management at Hindustan University,Chennai.

She has Published more than 20 articles in reputed peer reviewed journals like Scopus, EBSCO, etc. and also she presented Research papers in National and International Conferences and attended workshops related to Structural equation modeling, SPSS and R statistical software.She received “Research award” as Certificates of Appreciation for consecutive years (2014-15, 2015-2016, 2016-2017,2017-2018) at VIT University for contribution towards research publication efforts.

dsu

 

The Main Campus:

  • Campus 1: Dayananda Sagar University
  • 6th Floor, Dental Block, Shavige Malleshwara Hills, Kumaraswamy layout,
    Bangalore-560 111, India.
  • Schools at Campus 1:
    School of Commerce & Management Studies (B.Com - ACCA,CMA,CA | BBA, BBA - BFSI),
    Basic & Applied Sciences (B.Sc. | M.Sc),
  • Health Sciences (Physiotherapy - BPT | MPT | Pharmacy - B.Pharm, Pharma.D, M.Pharma | Nursing - B.Sc., PB B.Sc. | M.Sc.),
    Arts & Humanities(BA (Hons.) in Journalism) .
  • Office of Admissions: +91 80 4646 1800

  • Campus 3: Dayananda Sagar University
  • Innovation Campus, Hosur Main Road, Kudlu Gate, Bangalore-560 114, Karnataka, India.
  • Schools at Campus 3:
    School of Engineering (B.Tech. | M.Tech.| BCA),
    Department of MBA ( MBA )
  • Office of Registrar: +91 80 4909 2910 / 11
    Office of Dean (School of Engineering): +91 80 4909 2986 / 32 / 33
    Dean - MBA: +91 80 4909 2931
    Research Cell: +91 80 4909 2912 / +91 97390 17462
    Office of Admissions: +91 80 4909 2924 / 25
    Fax : +91 80 4220 1997
  • E-mail: [email protected] / [email protected] / [email protected]