Despite the growth of print and television in India, Chairperson of Prasar Bharati, Dr. A. Surya Prakash said, the advent of New Media was likely to change the consumption patterns of media in a major way
Making a strong pitch for the Public Service Broadcaster at a seminar organized by Dayananda Sagar Institutions on Nov. 7, Dr. Surya Prakash said that despite the exponential growth of media in the country, only Doordarshan and All India Radio had been performing the role mandated by public interest and policy. He underlined the role of Prasar Bharati in the eradication of polio and popularizing Swachh Bharat Abhiyaan However, there was also a lack of appreciation of government and vernacular media by the advertisers who continued to spend on English media, he said.

National Award winner and veteran Kannada film director, B. Suresh visited Dayananda Sagar University (DSU) recently. He spoke at length after the screening his most recent National Award winning film Puttakkana Highway for the students of the School of Journalism & Mass Communication, DSU.

Asked about his inspiration to make the film, he recalled how the story exploits the darker side of land acquisition currently underway across rural Karnataka. Puttakkana Highway is set in a remote village where people make their living through farming. Following acquisition of their land with the promise of rehabilitation, it is inspired by the story of a Dhaba owner who had to shift closer to a promised highway to run his business.

Amidst much fan-fare at the Bangalore International Film festival held here last week, one highly anticipated movie got the much deserved credit and applause from fans and critics alike, Devara Nadalli, a Kannada film directed by B. Suresh. Pranav Vishwanath, a student of Journalism and Mass Communication from Dayananda Sagar University, has essayed an important role with negative shades in this film. In the middle of the post-promotional engagements, Subramanya Prasad caught up with him for a short tete-a- tete. Here are a few important excerpts from the interview.

On the theme, ‘Colours and Light,’ the National Geographic’s Natgeo Traveler has selected this picture clicked by a DSCASC’s journalism student. The student, Sadik Alam, used his Nikon D5200 and clicked the photograph with a 18-55 mm lens on ISO-400, adjusting the aperture at 4 and the shutter at 1\200 sec. Sadik is a fifth semester undergraduate student of the Department of Mass Communication

Date : September 23, 2015
Students of B.A Journalism and M.A Mass Communication, were regaled by a special guest, Ms. Gitanjali Diwakar, the Associate Content Producer at ‘manoramaonline’, the online portal of India’s largest selling newspaper, Malayala Manoraama. Ms. Diwakar is also a former correspondent of Times Now TV. The central theme of the session was New Media, New Journalism.
During the session, students learnt what New Media is and how it functions, They also got to know what to look forward to in the real world of virtual media. An informative session, Ms. Gitanjali, was energetic and well-tempered throughout. Always open to questions and ready with instant and well thought out answers, she made everyone’s day. A unique feature of the interface was how well she was able to connect and put a packed gallery to work and activity.
Students who participated in the lecture later shared their thoughts on the session to its very end. “We picked up things well beyond the basics,” said Sharjeel Yunus, a BA(JMC) Sem III student.
“She underscored the fact that New Media could be incorporated in personal and professional lives,” felt Aksheev Thakur, a senior student. The session left everyone happy and put a smile on every face and asking for more; “Can we have her over again?” being too common a refrain to be attributed to only a handful