DSU Spacer SOE Bulletin March 2024 - The Official Newsletter of School of Engineering DSU Spacer Quotation for - High Voltage Generator DSU Spacer Drone & CANSAT Hackthon for Engineering students DSU Spacer Viksit Bharat @ 2047 DSU Spacer DSU Spacer DSU Sports Academy - Bengaluru DSU Spacer Phd admissions Jan/Feb 2024 Announced click here DSU Spacer National Anti Ragging Help Line:1800-180-5522 DSU SpacerDSU 3 Years LL.B Admissions for School of LAW - Contact no:9606484800 DSU Spacer DSU Spacerclick here To Apply for June 2024 Executive MBA Batch. For program details and admission contact - Aravind N.V. ( Deputy Director ) 9972598981, / This email address is being protected from spambots. You need JavaScript enabled to view it. DSU Spacer AIC-DSU Foundation - Scholarships: Research Scholars & Scientific Officers DSU Spacer AICTE Recognition DSU Spacer


Prasar Bharati chief pitches for New Media

Despite the growth of print and television in India, Chairperson of Prasar Bharati, Dr. A. Surya Prakash said, the advent of New Media was likely to change the consumption patterns of media in a major way

Making a strong pitch for the Public Service Broadcaster at a seminar organized by Dayananda Sagar Institutions on Nov. 7, Dr. Surya Prakash said that despite the exponential growth of media in the country, only Doordarshan and All India Radio had been performing the role mandated by public interest and policy. He underlined the role of Prasar Bharati in the eradication of polio and popularizing Swachh Bharat Abhiyaan However, there was also a lack of appreciation of government and vernacular media by the advertisers who continued to spend on English media, he said. Pushpa Girimaji, Columnist on Consumer Rights, also criticized the role of advertising in promoting magic remedies and urged the citizenry to be ever vigilant against some of the fraudulent claims made by advertisements.

Krishna V, senior journalist and former US correspondent of The Hindustan Times spoke at length on the democratizing functions of New Media that were ensuring wider public participation in decision making than ever before. Traditional media will have to rejig the way they will dish out content in the future, he stated.

The seminar drew students from across at least 15 colleges, including IIJNM, Oxford, Acharya Institutions, KLE, Symbiosis and Commits, besides the constituent colleges of DSI.

Following the seminar presentations, students had the opportunity to raise questions on media during an open house session moderated by Prof. Rakesh Katarey, Department of Mass Communication and Journalism, DSI.

Earlier, Dr. S C Sharma, Director, DSCE/DSATM and Provost, Dayananda Sagar University, welcomed the gathering and underlined the importance of the seminar for students of all disciplines. Dr. C.P.S. Prakash, Principal, DSCE, proposed the vote of thanks and Dr. Vasantha Kumar, faculty, was the MC.

7th November 2015

College of Journalism and Mass Communication,
Dayananda Sagar University,
Kumarswamy Layout,
Bangalore – 78




  • DSU Main Campus:
  • Devarakaggalahalli, Harohalli,
    Kanakapura Road, Ramanagara Dt.,
    Bengaluru – 562 112
    E-mail: admissions@dsu.edu.in

  • DSU City Innovation Campus:
  • Administrative & Main Admission office,
    Kudlu Gate, Hosur Road,
    Bengaluru - 560 068
    Admissions Helpline: 080 46461800 / 080 49092800
    E-mail: admissions@dsu.edu.in | dsat@dsu.edu.in
  • Office of Registrar: 080 4909 2910 / 11
    Office of Dean (School of Engineering): +91 80 4909 2986 / 32 / 33
    Dean - MBA: 080 4909 2931
    Enquiry EMBA: 080 4909 2930
    Research Cell: 080 4909 2912 / +91 97390 17462

  • DSU City Admissions Office:
  • Gate 2, 6th Floor, University Building,
    Dental Block, Kumaraswamy Layout,
    Bengaluru - 560111
    Admissions Helpline: 080 46461800 / 080 49092800
  • E-mail: dsat@dsu.edu.in / enquiry@dsu.edu.in / admissions@dsu.edu.in