ADMISSIONS OPEN FOR 2025-26

BBA

Assured Scholarship for Merit Students

Awards & Recognition

About Dayananda Sagar University

Dayananda Sagar Institutions founded in the 60's by one such visionary, late Sri Dayananda Sagar committed to take knowledge to the people, transforms today’s students into responsible citizens and professional leaders of tomorrow. Dayananda Sagar University created by an Act of the Karnataka State in 2014, built on this adorable legacy and inspired by its own milestones, meeting the needs of quality higher education in this part of the world. This main campus is thoughtfully planned on 130 acres, with a picturesque site and a blossoming green environment, making it free from city crowds and pollution. Being a completely self-contained campus adjacent to Harohalli (45kms from Bengaluru city), it is equipped with all the modern state-of-the-art infrastructure, creating a conducive environment for progressive experiential learning and transforming you into next-generation innovators, explorers, leaders, and researchers.

About School of Commerce & Management Studies

Dayananda Sagar University with its legacy of over more than Six decades of imparting higher education on par with global standards in various disciplines offers undergraduate and post graduate programs in commerce and management. The School of Commerce and Management Studies provides a rich learning environment with world class infrastructure together with top class faculty team to develop and hone the managerial and leadership abilities of its students through a rich portfolio of pedagogical tools. Class room instruction, case-based discussion, role plays, film-shows, games, on field projects and company internships, besides guest lectureship and seminars by industry experts are the many ways the students learn the fundamentals and advanced concepts in commerce and management education.

About BBA Program

BBA program at Dayananda Sagar University aims to be global leader among B-Schools by imparting industry and society relevant management curriculum. BBA program at Dayananda Sagar University imparts best training to the future effective managers with a modern blend of teaching, research and industry interaction. The program provides a competent, innovation oriented, ethical and intellectual environment with a sharp focus on leadership in the ever changing technologically challenging global market-place.

Eligibility
Pass in 10+2,CBSE,ICSE, A Level, IB, American 12th grade or equivalent with a minimum of 50% marks in aggregate (45% in case of candidate belonging to SC/ST & OBC category). Students from a science background will receive special support programs to facilitate their enrolment in B. Com, ensuring accessibility across disciplines.

Objectives of the Program

  • Students are academically prepared to be successful managers, entrepreneurs and to be practicing well in professional services of their choice.
  • Students are well exposed to global practices of the functions of commerce and management science.
  • Students will be sensitized and be trained to be sensitive human beings while being successful managers and leaders.
  • Students possess the professional attitudes and skills to perform as productive employees and continue learning.
  • Students will be excellent managerial communicators.

Bachelor of Business Administration

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BBA (Regular)
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BBA (Digital Marketing)
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BBA (Retail Operations)
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Dual Specialization Offered

(Available from the 3rd semester onward)

BBA (Regular)

The Bachelor of Business Administration (BBA) program is your gateway to a world of opportunities in the ever-evolving business landscape. Designed for ambitious individuals eager to lead and innovate, this program provides a robust foundation in core business principles while offering the flexibility to specialize in areas aligned with your career aspirations.

Explore Diverse Specializations

Our BBA program enables you to tailor your education to your interests and goals with a choice of high-demand specializations, including:

  • Human Resource Management: Learn to effectively manage talent, drive organizational growth, and foster a positive workplace culture.
  • Business Analytics: Leverage data-driven decision-making techniques to solve complex business problems and drive innovation.
  • Supply Chain Management: Master the intricacies of logistics, procurement, and inventory management in a globalized economy.
  • FinTech (Financial Technology): Explore the intersection of finance and technology, preparing for roles in the future of digital financial services.
  • International Business: Gain insights into global trade, cross-cultural management, and international market strategies.
  • Entrepreneurship: Develop the skills to create, manage, and grow successful ventures, turning innovative ideas into reality.
  • BFSI (Banking, Financial Services, and Insurance): Build expertise in key financial sectors to pursue rewarding careers in banking, insurance, and financial services.

Key Features

  • Students are academically prepared to be professional managers.
  • Students will be on par when evaluate Key d on a national level exam.
  • Placed students will be highly successful in achieving their organizational goals and in further advanced studies.
  • Students possess the professional attitudes and skills to perform as productive employees and continue learning.
  • Students will be excellent managerial communicators.

BBA (Digital Marketing)

A BBA in Digital Marketing is a top-rated digital marketing course designed to equip students with in-demand skills for the digital-first business world. This undergraduate program seamlessly blends core business principles with advanced digital marketing strategies, including SEO, social media marketing, content creation, and data analytics. Students gain hands-on experience in optimizing campaigns, analyzing trends, and driving business growth in an increasingly online marketplace. A BBA in Digital Marketing opens doors to exciting careers in e-commerce, online branding, digital advertising, and more, making it the perfect choice for aspiring digital marketing professionals.

Key Features

  • Industry-Relevant Curriculum: Designed to align with industry demands, the program covers emerging trends in digital marketing, e-commerce strategies, and mobile marketing.
  • Hands-On Learning: Participate in real-world projects, case studies, and internships to bridge the gap between theoretical concepts and practical applications.
  • Creative Problem-Solving: Develop out-of-the-box strategies for branding, customer engagement, and competitive market positioning through experiential learning.
  • Career Opportunities: Prepares students for dynamic roles such as digital marketing strategist, social media manager, content creator, PPC specialist, e-commerce analyst, and more.

BBA (Retail Operations)

In collaboration with the Retail Association Skill Council of India (RASCI), our program combines cutting-edge theoretical learning with practical, hands-on experience. The unique 'Earn While You Learn' initiative allows students to participate in paid internships, providing invaluable on-the-job training that bridges the gap between academia and industry. The BBA (Retail Operations) program with RASCI at DSU follows an innovative 'Earn while you Learn' model, seamlessly blending academics with hands-on industry experience. Students undergo On-Job Training (OJT) three days a week (Friday, Saturday, and Sunday) with leading companies like Reliance, Croma, Shoppers Stop, Starbucks, and many more, earning a stipend of ₹7,000 to ₹15,000 per month. Classes are scheduled on Tuesday, Wednesday, and Thursday, with Monday as a weekly day off, ensuring a perfect balance between academic learning and professional growth.

Key Features

  • Industry-Aligned Curriculum: Crafted in collaboration with RASCI, ensuring relevance and alignment with industry standards.
  • Holistic Learning Approach: Balancing theoretical foundations with hands-on learning for a comprehensive skill set.
  • Earn While You Learn: Embrace real-world exposure through On-the-Job internships, bridging theory and practice.
  • Micro-Specialization in Retail: Explore key principles and operations within the retail sector for success in the industry.
  • Practical Application: Emphasis on immediate practical application, reinforcing concepts in real-life work situations.
  • On-the-Job Internship: Gain first-hand experience in the retail industry under the guidance of industry experts.
  • Dual Degree Advantage: Receive degrees from both DSU and RASCI, enhancing qualifications and credibility in the retail sector.

Open Elective Offered

(Available from the 5th semester onward)


AI Application in business

Fintech

Personal Financial Planning

Emerging Technologies

Business Analytics

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Why Choose Our BBA Program?

Industry-Relevant Curriculum: Stay ahead with a curriculum designed in consultation with industry leaders.

Skill Development: Enhance your leadership, analytical, and strategic thinking abilities through a mix of theoretical and practical learning.

Global Perspective: Prepare for the challenges of the global business environment with insights into international markets and emerging trends.

Career-Ready Approach: Benefit from internships, live projects, and placement opportunities to kickstart your career with confidence.

Unique and Updated Pedagogy - Case study/Role play & Simulation

Choice of Foreign Language–French and German

Research Integrated Sessions/ Workshops- hands-on Sessions on the Latest Tools


Opportunities for Participating in Student Exchange Program in Foreign Universities.


Student Driven Clubs- Quiz, Literary, Adventure, Sports, Cultural, FinTech & Management Club


Special Entrepreneurship and Business Incubation centre (DERBI)


Earn while you learn' Opportunity with on-the-job Internships.


Faculty with rich industry and academic experience.


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Campus Facilities

Centre for Excellence

Center for Innovation and Leadership- Corporate,
Faculty and Students Training Centre

Centre for Foreign Language

Centre from Entrepreneurship with incubation
and Start-up Facility

Excellent Classroom

Well-equipped lab facilities

Wifi Campus

Seminar Halls

Digital Library

Hostels Facilities

Health Care Facility

Research Centre

Sports Facility

Food Court

Students Parking Facility

Life at Campus

Holistic development on campus is nurtured through a multifaceted approach, fostering not just academic excellence but also personal growth and well-being. From rigorous academic programs to diverse extracurricular activities, students are encouraged to explore their talents, develop critical thinking skills, and engage in community service. The campus environment provides a platform for cultural exchange, teamwork, and leadership development. Through mentorship programs and counseling services, students receive support for their emotional and mental well-being. Thus, the campus becomes a crucible for holistic development, shaping individuals into well-rounded, socially responsible, and resilient contributors to society.

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What Our Students Say

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Ms. G S Niveditha

BBA, SCMS, DSU

Faculty members help students in every step of learning. It has helped me to learn new business strategies through International Business Festival, organization visits, and guest lectures. It is exposing the students to the working of the corporate world.

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Mr. Nehal Waghmode

BBA, SCMS, DSU.

Easily acceptable and adaptable college atmosphere. Faculty members are experts in encouraging and mentoring students. SCMS opens doors for various opportunities for career and skill development.