COLLEGE OF JOURNALISM & MASS COMMUNICATION - Vision, Mission and Goals

Vision

To promote free and balanced flow of news, opinion and entertainment across the communication networks to build a more discerning and democratized society.


Mission

To create a new class of modern media professionals by blending theory and practice with universal human values and to promote new media skills that enable them to pursue opportunities in the convergence era.


Goals

  • Upgrade and strengthen academic programme/s to enhance student skills and to enable them to contribute to media industry that is set for digital transformation.
  • Build student capacities with greater industry simulation. Specifically, explore setting up in-house agencies catering to the professional advertising, public relations and research needs of the community. Primarily, these agencies will provide early job support to graduating students and encourage entrepreneurship.
  • Organize lecture series for public good by eminent and internationally recognized individuals. This is meant to foster understanding of universal challenges. Besides raising awareness, it will generate positive and appropriate responses to emerging needs of the nation.
  • Develop capacities to detect fake news, thereby enabling the community to access verified data and information.
  • Start a Centre for Graphic Design with the support of University’s industry partners to enhance creative options of students.
  • Make a foray into funded research and PG programmes.
  • Continue to encourage industry professionals to spend a semester at the college thereby generating greater industry-readiness amongst students.
  • Forge ties with reputed universities abroad to foster knowledge exchange through twinning programmes and, student and faculty exchange.
  • Design and offer joint certificate, diploma and postgraduate programme/s with industry partners.
  • Lay a bedrock for expansion into new areas like research, entertainment, digital news and integrated marketing communications that enable students pursue diverse career options.
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The Main Campus:

  • Campus 1: Dayananda Sagar University
  • 6th Floor, Dental Block, Shavige Malleshwara Hills, Kumaraswamy layout,
    Bangalore-560 111, India.
  • Schools at Campus 1:
    School of Commerce & Management Studies,
    Basic & Applied Sciences,
  • Health Sciences, Arts & Humanities.
  • Office of Admissions: +91 80 4646 1800

  • Campus 3: Dayananda Sagar University
  • Innovation Campus, Hosur Main Road, Kudlu Gate, Bangalore-560 114, Karnataka, India.
  • Schools at Campus 3:
    School of Engineering (B.Tech. | M.Tech.| BCA),
    Department of MBA ( MBA )
  • Office of Registrar: +91 80 4909 2910 / 11
    Office of Dean (School of Engineering): +91 80 4909 2986 / 32 / 33
    Dean - MBA: +91 80 4909 2931
    Research Cell: +91 80 4909 2912 / +91 97390 17462
    Office of Admissions: +91 80 4909 2924 / 25
    Fax : +91 80 4220 1997
  • E-mail: [email protected] / [email protected] / [email protected]