PO's PEO's, and PSO's
Programme Outcomes (POs):
After undergoing this programme, a student will have:
- Disciplinary Knowledge: Knowledge of communication concept and theories.
- Acquiring knowledge of different dimensions of communication, historical perspectives and other related areas of studies.
- Understanding the Role of Press: The press in democratic society, importance of freedom of press and impact of media in general.
- Skilled and Industry-ready Professionals: Strengthening the abilities of a learner by skills, gaining knowledge of the present scenario of M & E industry including advertising, public relations, corporate communication, digital communication, media management.
- Influential and effective communication: Influential and effective communication ability to share thoughts, ideas and applied skills of communication in its various perspectives like written communication, speech communication etc.
- Leadership readiness/ Qualities: To make learners fluent in multiple facets of leadership skills
- Critical/ Reflective thinking & language efficiency: Critical/ Reflective thinking ability to employ critical and reflective thinking along with the ability to create the sense of awareness of one self and society.
- Technologically Efficient Professional: Capability to use various communication technologies and ability to use various software for content creation, content editing for various forms of publishing platforms.
- Ethical Awareness: As a communication learner, one has to understand the importance of ethical values and its application in professional life.
- Lifelong Learning: Every graduate to be converted into lifelong learner and consistently update himself or herself with current knowledge, skills and technologies. Acquiring Knowledge and creating the understanding in learners that learning will continue throughout life.
- Research-related Skills: A sense of inquiry and investigation for raising relevant and contemporary questions, synthesizing and articulating.
- Cooperation/ Team work: Building a team, motivating and inspiring the team members to work up with cooperation to their utmost efficiency
Program Educational Objectives (PEO's)
The overall programme educational objectives for Mass communication & Journalism degree are
- To impart the basic knowledge of Mass communication and Journalism and allied areas of studies.
- To develop the learner into competent and efficient media and communication Industry ready professionals.
- To enable students to place, understand, interpret and cover issues and events taking place in India in their historical, political, socio-economic and global contexts.
- To impart industry relevant skills required to work in print, electronic and digital media and entertainment industries
- To produce students with media literacy and competencies.
- To set students on the path of research.
- To inculcate values enshrined in Indian Constitution.
- To prepare socially responsible communication professionals who are ready to take on the responsibilities in the area of marketing communication.
Programme Specific Outcomes (PSOs):
- Cover events, report and write news and feature stories and articles for print and online news media.
- Report and produce news stories and features for television and radio.
- Shoot, edit and produce video content for fiction and non-fiction like short films, ad films, corporate films and documentaries.
- Handle 360-degree integrated media communication like creating and running advertisements, PR activities and social media campaigns.
- Conduct ethical and original research related to mass media, communication and allied fields of study.
